Privacy Policy
Last updated: April 27, 2026
This Privacy Policy explains what information Utylo.com ("Utylo", "we", "us", or "our") collects when you visit our website, how we use it, who we share it with, and the choices you have. We designed Utylo to collect as little as possible — most of the tools on the site do their work entirely inside your browser — but a small amount of data is unavoidable for a free, ad-supported site, and this page is where we describe exactly what that data is.
If you have questions after reading this, please reach us through the Contact page.
1. The short version
- Your files and inputs stay on your device. Image compressors, text tools, calculators and generators run in your browser. We never receive the files you compress or the text you paste in.
- We do not ask for personal information. There are no user accounts on Utylo. We do not have a database of users, email addresses or passwords.
- We use Google AdSense to show ads, and anonymous analytics to measure traffic. Both may set cookies.
- You can opt outof personalised advertising through Google's Ad Settings (link in section 4) or by using a privacy browser or extension.
2. Information we do not collect
Utylo does not operate user accounts. We do not ask you to create a profile, verify an email address, confirm a phone number, or link a social media account. We do not store the files you process — image compression, resizing, conversion, watermarking, cropping, format conversion and similar operations happen inside the browser tab you have open, using standard web APIs (Canvas, Web Crypto, Blob, URL). We do not have a server component that receives those files, so there is nothing on our side that could be stored or shared even if we wanted to.
The same is true of the text, JSON, Markdown, regex patterns, calculation inputs and generator seeds you enter into tool pages. They stay in the tab.
3. Information that is collected automatically
Like almost every website, our hosting provider and content delivery network automatically receive technical information whenever a page is requested. This includes:
- Your IP address (used to route the page back to you).
- Your user-agent string, which identifies your browser and operating system in broad strokes.
- The URL you requested and the referring URL, if any.
- The date and time of the request.
This information appears in standard web-server logs and is used for security, debugging, and aggregate analytics. We do not attempt to link it back to an individual.
We use privacy-friendly aggregate analytics (such as Vercel Analytics and Vercel Speed Insights) to understand which tools are popular and where the site is slow. These providers are configured not to set tracking cookies and report only aggregate metrics such as page views, referrers, country, device category and page-load timings.
4. Advertising (Google AdSense)
Utylo displays advertisements through Google AdSense, a third-party advertising service operated by Google LLC. AdSense is how we pay for the site and keep every tool free. The way it works is important to understand:
- Cookies and identifiers.Google, as a third-party vendor, uses cookies and similar identifiers to serve ads. This may include the Google-standard DoubleClick "DSID" and "IDE" cookies and advertising IDs.
- What Google may see. When a Google ad loads on a Utylo page, Google receives the page URL, your IP address, your user-agent and any previously set Google advertising cookies. This allows Google and its partners to show ads based on your visits to this and other sites.
- What Google does not see. Google does not receive the contents of the tools — the image you are compressing, the text you are reformatting, the numbers you are converting — because none of that data leaves your browser.
- Personalised vs. non-personalised ads. Depending on your jurisdiction, we may request consent before showing personalised ads, and fall back to non-personalised ads if you decline. Non-personalised ads are contextual only and do not rely on prior browsing history.
- Opting out. You can opt out of personalised advertising at any time by visiting Google Ads Settings. You can also opt out of participating third-party vendors at aboutads.info/choices and youronlinechoices.eu.
- Google's own policy.Google's use of advertising cookies is described in detail at policies.google.com/technologies/ads.
5. Cookies used on this site
A cookie is a small text file stored in your browser. Utylo itself does not set cookies for tracking purposes. The cookies you may encounter when visiting Utylo come from third parties, primarily:
- Google AdSense / DoubleClick — used to serve and measure ads, limit frequency, and detect invalid traffic.
- Google consent — when applicable, a cookie that records whether you have accepted or declined personalised advertising, so we do not have to ask again on every page.
You can block or delete cookies in your browser settings. Doing so does not break any tool on Utylo, though it may cause you to see the consent banner on every visit and you will see less relevant ads.
6. Third-party services we call
A small number of tools rely on external APIs because the underlying data cannot be computed locally. When you use one of these tools, the relevant input is sent to the third party in order to return a result. This is called out on the tool page itself. Examples include:
- IP Address Lookup — queries a public geolocation API with the IP address you enter (or, on page load, your own public IP) in order to return city, ISP and timezone data.
- Currency Converter — fetches current exchange rates from a public rates provider. The values you enter into the converter are not transmitted.
We do not pass personal identifiers to these services and we do not share your inputs with them beyond what is strictly necessary for the API call.
7. Your rights (GDPR, UK GDPR, CCPA and similar laws)
Because we do not operate user accounts and do not retain the inputs you provide to tools, we generally do not hold personal data that could be used to identify you. However, if you are a resident of the European Economic Area, the United Kingdom, California, or another jurisdiction with a personal-data framework, you have the following rights in relation to any data we do hold that is considered personal:
- The right to access and receive a copy of your personal data.
- The right to have inaccurate personal data corrected.
- The right to have your personal data deleted (the "right to be forgotten").
- The right to restrict or object to certain processing.
- The right to data portability.
- The right to lodge a complaint with your local data-protection authority.
- The right, under CCPA, to know what information is collected, to request deletion, and not to be discriminated against for exercising these rights. We do not sell personal data.
To exercise any of these rights, contact us through the Contact page. Please note that Google AdSense is an independent data controller for the advertising cookies it sets; to exercise rights against Google directly, use the links in section 4.
8. Data retention
Because the tools themselves do not transmit the inputs you provide, there is nothing for us to retain on that front. Aggregated analytics and advertising data retained by our third-party providers follow their own retention schedules, which you can review on their respective privacy pages.
9. Children's privacy
Utylo is a general-audience website intended for users aged 13 and over. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal data, please contact us so we can delete it.
10. International transfers
Our hosting provider and advertising partner operate globally. As a result, the limited technical data described above may be processed in countries other than the one you are visiting from, including the United States. Where applicable, the third parties we rely on participate in recognised data-transfer frameworks (such as the EU-US Data Privacy Framework) or use Standard Contractual Clauses.
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect new tools, legal requirements, or advertising partners. The "Last updated" date at the top of this page indicates when the most recent change was made. We recommend reviewing this page periodically.
12. Contact
Questions about this Privacy Policy, a specific tool, or a data-protection request can be sent through the Contact page. Please indicate the country you are contacting us from so we can reply under the correct legal framework.