UTM Link Builder
Create UTM-tagged URLs for tracking marketing campaigns in Google Analytics.
Key Features
- Build properly encoded UTM URLs for Google Analytics, GA4 and any UTM-compatible platform.
- Supports all five UTM parameters: source, medium, campaign, term and content.
- Automatically URL-encodes spaces and special characters so links never break.
- Copy the full tagged URL to your clipboard in one click.
- Includes a campaign naming guide with common source and medium conventions.
- Works for any destination URL — web pages, app store listings and deep links.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags appended to a URL that tell analytics tools where a visitor came from. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term and utm_content.
Do UTM parameters affect SEO?
No — search engines ignore UTM parameters for ranking purposes. However, you should set your canonical URL to the clean version of the page to avoid duplicate content issues.
What should I use for utm_source vs utm_medium?
utm_source identifies who is sending traffic (e.g. 'newsletter', 'google', 'twitter') while utm_medium describes the marketing channel (e.g. 'email', 'cpc', 'social'). Keeping these consistent across campaigns makes reporting far cleaner.
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